The career of Glenn Beck has been “interesting!”
Glenn Beck is a Mormon. I want to get that rather well-known fact out of the way early. While the church is pretty conservative, and undoubtedly framed Glenn’s prospective on certain things, Beck is “out there,” even by their standards.
How do I know this? Because I used to be one of them critters. I was raised with the same standards and teachings that Glenn was. Now, I’m an ex-Mormon, or as they put it, a “Jack Mormon,” although, I prefer “fallen angel.”
Both of us also started off as radio personalities, we even worked at the same station (KOY in Phoenix) but not at the same time. However, I did work with (not for) Bill O’Reilly a decade or so later.
But, this isn’t about me, this is about Beck.
Glenn “Conspiracies-R-Me” Beck (formerly the host of “Captain Beck and the A-Team”) is a self-described “rodeo clown“. Unfortunately, he’s just not that damn funny. (Unless you count “funny-in-the-head”).
The “A Team” shtick was his version of the shock-jock “Morning Zoo” broadcasts that were popular back then. In his case, it lasted at Louisville’s WRKA from 1985-87. It was in the middle of this run (April 15, 1986, to be exact.) that the Glenn Beck we all know and laugh at, reared his “patriotic” head. As Salon described it,
This was the morning after Ronald Reagan ordered U.S. warplanes to bomb Moammar Gadhafi’s Tripoli palace in response to the bombing of a Berlin nightclub frequented by U.S. servicemen… After opening the show with a prayer and Lee Greenwood’s “God Bless the USA,” Beck played patriotic music through the morning. The only track receiving multiple plays was a New Wave-ish spoof titled “Qaddafi Sucks.” The song was a huge hit with listeners, dozens of whom called Beck to tell him how inspired they were by his patriotism. Caller after caller applauded him for “standing up for America.” When someone argued that Reagan should have dropped more bombs, Beck agreed. “I personally don’t think we did enough,” he says. “We should’ve went over there [sic] and bombed the hell out of ’em.
After his WRKA run, he took a version of the show to other markets, including the previously mentioned KOY, WBSB in Baltimore and WKCI in Hamden, CN. Unfortunately (for him, not us) he kept getting fired.
Finally dumping the Morning Zoo format, he landed a talk show at WKCI in Tampa, where his luck turned around. His afternoon show went to #1 in his time slot. Then syndication came along and by 2013, he was on 280 terrestrial stations as well as XM Satellite. His radio program was #4 on the troglodyte hit parade, bested only by Limbaugh, Hannity and Ramsey.
In 2006, CNN Headline News hired him to host a show. It was billed as “an unconventional look at the news of the day featuring his often amusing perspective.”
His CNN Headline News run was successful and his program was #2 (in more ways than one), right behind Nancy Grace. Of course, the cable network’s ratings were rocking the bottom at this point.
In 2008, he switched to the greener pastures of Bullshit Mtn (aka Fox News). He was a hit, outdrawing his competition on CNN, HLN and MSNBC, combined! However, with success, came increased controversy over his “conspiracies” and his antics.
In 2011, Beck left Fox to build his own media empire. (Of course, having 57 advertisers tiring of his “unconventional look at the news” and refusing to be seen on his show, might have something to do with the parting.)
Ever the spin-master (of his dreams) he had this to say about the switch,
This show has become a movement. It’s not a TV show, and that’s why it doesn’t belong on television anymore. It belongs in your homes. It belongs in your neighborhoods.
Thus was “TheBlaze TV“ born.
It looked like it was a shrewd move. In the first year, “TheBlaze“ took on 300,000 subscribers, made a deal with The Dish Network and was featured on over 90 television outlets. At its peak, it was pulling in $90 million a year.
The good times lasted for a couple of years and then cracks started to appear.
Beginning in 2014, executives started shuffling out of the organization, starting with the CEO, Chris Balfe. His replacement, Betsy Morgan, jumped ship a year later  and her replacement, Kraig Kitchin, followed her out the door a year after that,  replaced by Stewart Padveen. He dropped out the following year . (Is it me or is there a pattern here?) Which brings us to the current CEO, Mr. Beck hisownself!
There also have been more than a few potholes and a major sinkhole along the way.
As for the potholes, most of them centered around Beck’s more outrageous comments and conspiracies causing a loss of non-troglodyte viewers. I’m not going to rehash those, there are way too many and this post is long enough.
As for the sinkhole? Beck backed the wrong ass in the 2016 presidential election. While the rest of the tinfoil toupeed troupe was uniting behind his hairness, Donny Trump, Beck backed a different kook, Teddy Cruz! This marked Glenn as a “Never Trumper.” To a typical troglodyte, being a Never Trumper is the moral equivalent of being Hispanic!
Since troglodytes are Beck’s target demographics, this didn’t do much for his ratings. (Well, it did, but not in the direction Beck would have liked.)
By August of last year, he was forced to lay off 60 employees. (About 30% of his workforce.) By this week, the staff was down to 50 people. Then came another round of lay-offs.
Meanwhile, Glenn has been trying to sell TheBlaze to the owners of The Daily Wire. However, it looks like that fell through. According to the Daily Beast, talks have broken down and the sale is dead!
Four days ago [6/20/18] TheBlaze website announced that it will be shutting down the site’s comments section at midnight tonight [6/24/18] After that, they’ll switch to Facebook and Twitter to engage with their readers.
This morning, Glenn was interviewed by Brian Stelter on CNN. When Stelter brought up The Daily Beast’s post stating that TheBlaze was imploding,……well, here’s the conversation:
Stalter: Is this related to the point about people not talking to each other?. That if you want to create that media company, there’s not interest? What’s going on with that?”
Beck was NOT happy with the question and began to take off his microphone.
Beck: Wow, Brian, thanks a lot. I think that’s the most ridiculous question I’ve ever heard. I’m sitting here ready to talk to you about the detaining of children and parents and trying to break families apart — something that has been happening with [former Attorney General] Janet Reno.
That’s why it went to the Supreme Court in the first place,. Janet Reno! It’s been happening. We want to stop and you want to play those games? Have a nice day.
Then he walked out!
Stelter: What game did I just play?
p.s.: If my ramblings don’t revolt you, check out my FaceBook page (“Grouchy’s Grumbles”) you might just enjoy it. Better yet, you might “like” it. I’d love it if you did. It’s free (and worth every cent) and almost completely painless (other than the usual bad jokes).
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